Marketing Automation
Turn customer data into campaigns that convert
Salesforce Marketing Cloud, Account Engagement (Pardot), and SAP Emarsys, implemented, fixed, or run as a monthly retainer by a 4× certified consultant.
Salesforce + SAP certified
4+
Years shipping MarTech
1M+
Customers engaged in delivered programs
Platforms we implement
The problem
Most marketing tech is bought, not used
Teams license powerful platforms and run a fraction of what they pay for. Data sits in silos, campaigns stay manual, and reporting tells you what happened, not what to do next.
Manual campaigns burning hours
Lists copied from spreadsheets, sends scheduled one at a time, the same campaign rebuilt every quarter.
Data trapped in silos
Sales Cloud knows one thing, your e-commerce platform another, and your email tool a third. Nothing talks. Personalisation suffers.
Generic batch and blast
Without segmentation and behavioural triggers, every customer gets the same message, and tunes most of it out.
No clear attribution
Reports show opens and clicks. They don't tell you which journey actually drove pipeline or revenue.
The DIY trap
Enterprise platforms, entry-level usage
These platforms only work in the hands of someone who has shipped them before. You either spend a year learning on a live system, or hire someone who has done it ten times.
We handle the complexity, so you can focus on results.What's included
Marketing automation, end to end
Platform setup, data integration, journey design, and optimisation across Marketing Cloud, Pardot, and SAP Emarsys.
Challenge: Bought it, still empty
New implementation
Ground-up build on Marketing Cloud, Pardot, or SAP Emarsys. Data model, integrations, first journeys, user training, go-live.
Challenge: Existing setup that underperforms
Enhance & migrate
Audit what you have, fix what is broken, migrate from legacy email platforms, and rebuild journeys on a clean data layer.
Challenge: Reporting without answers
Reporting & dashboards
Performance dashboards, attribution wiring, A/B test frameworks, and monthly optimisation cycles tied to revenue.
Challenge: Data lives in five systems
Data architecture & integration
Salesforce Data Cloud, Contact Builder data extensions, FTP/REST integrations, and SQL automations to unify the customer record.
Challenge: Every channel speaks a different language
Multi-channel journeys
Email, WhatsApp, push, SMS, and digital ads orchestrated as one customer journey, built in Journey Builder, Engagement Studio, or Emarsys Automation Center.
Challenge: You are the platform admin and the marketer
Ongoing support & optimisation
Monthly campaign builds, segmentation refinement, platform admin, and roadmap iteration so the system keeps earning its keep.
Powered by Salesforce Marketing CloudAccount Engagement (Pardot)SAP EmarsysSalesforce Data Cloud
Why Poroflo
Certified, hands-on, platform-honest
4× certified consultant
Salesforce Marketing Cloud Administrator, MC Email Specialist, Account Engagement Specialist, and SAP Emarsys Implementation Consultant. Used weekly, not parked on a CV.
Enterprise reference projects
MarTech delivered for Panasonic, BMW Asia, Roquette, Delamibrands, and others. Same playbooks scaled down for SMB and mid-market.
Code, not just clicks
AmpScript, SSJS, SQL, HTML/CSS, and REST APIs. We build what the UI cannot, and document it so your team is never stuck.
Platform-honest recommendation
Pardot for B2B mid-market on Salesforce. Marketing Cloud for enterprise multi-channel. Emarsys for retail and omnichannel lifecycle. We sell the fit, not the partnership.
Three ways to engage
Pick the model that fits where you are
New implementation
Greenfield build. Discovery, data model, integrations, first journeys, training, and go-live, typically 8 to 14 weeks.
Enhance existing
Brownfield work. Audit, fix, migrate, or extend what you already run. Scoped per project, no rip-and-replace required.
Monthly retainer
Ongoing campaign builds, optimisation, reporting, and platform admin. Execution velocity without hiring in-house.
How it works
Five steps from kickoff to live journeys
1
3
5
Discovery & scoping
We map your data sources, channels, and target use cases, and agree the success metrics before any build starts.
Build & configure
Templates, segments, automations, and journeys built in Marketing Cloud, Pardot, or Emarsys, with code where the UI runs out of room.
Optimise & scale
Monthly review of journey performance, segmentation, and creative. Iterate against the metrics agreed at kickoff.
2
4
Data architecture
Contact model, data extensions, integrations, and the customer record that everything else hangs off.
Test & launch
UAT, deliverability checks, A/B variants, and a phased go-live so the first send is not the first stress test.
From kickoff to first live journey in 8–14 weeks for greenfield builds. Retainer engagements ship campaigns weekly.
Testimonials
Testimonials
Really thankful for Uddeepon's great work and professionalism!
Christophe Branchu
Founder, CAE Collective
It was really great working with Uddeepon! He is such a dedicated, trustworthy and highly competent professional. We are really happy and grateful for how the project turned. Thank you Udd!
Hanine Lteif
Co-Founder, Medipay
I hired Uddeepon as a web developer and I was completely satisfied with his work ethic, professional standards and communication skills. Uddeepon always answered my questions in a timely and professional manner while we worked together and often shared his own ideas. Even after the work was done, I could always contact him whenever I had questions. I can confidently recommend Uddeepon to anyone who needs a talented web developer!
Incredibly delighted with the meticulous service, troubleshooting and thinking outside the box from Uddeepon, he brought our project to life while keeping things within budget with his skill, experience and knowledge.
Ahmed Amer
Co-Founder, Myfertility
I highly recommend Poroflo for website building and design. They made my website in a very effective manner delivering outstanding results on time. I also appreciated their personal suggestions on certain design aesthetics which made my website look more modern and cool.
Kaushik Sharma
Founder, Flying Turtle Studio
Excellent communication and work. Great end result, I recommend working with him.
Projects
Success stories
Collinear
Myfertility.life
Decentral-O
Biome
Flying Turtle Studio
Geneva Rock Development
A31
AISHA
White Oaks at Wilton
Arkama CS
FAQ
Common questions before we start
Marketing Cloud or Pardot, which one do I need?
Pardot (Account Engagement) fits B2B teams already on Salesforce who need lead nurturing, scoring, and sales handoff. Marketing Cloud fits multi-channel B2C or large B2B with email, mobile, push, and ad audiences in one place. We will recommend based on your motion, not on what is easier to sell.
Where does SAP Emarsys fit?
Emarsys is strong for retail and consumer brands running omnichannel lifecycle marketing: email, WhatsApp, SMS, push, and paid social orchestrated together with eRFM segmentation. If you are not on Salesforce and your motion is e-commerce or retail, Emarsys is often the better fit than Marketing Cloud.
Can you fix an implementation we had done by someone else?
Yes, that is the 'Enhance existing' engagement. We audit the current setup, identify what is salvageable, fix data and journey issues, and give you a roadmap to get the platform earning its licence cost.
Do you only work in Salesforce and Emarsys?
Those are our deepest stacks. We also work with HubSpot Marketing Hub for teams already on HubSpot CRM. If you are on a tool we do not specialise in, we will tell you upfront.
Do I need a CRM in place first?
For Pardot, yes: Salesforce Sales Cloud or Service Cloud is the foundation. For Marketing Cloud and Emarsys, the CRM is helpful but not strictly required. If your CRM is messy, we can address that first via our CRM Implementation service.
What does the monthly retainer cover?
Campaign builds, segmentation work, automation maintenance, reporting reviews, platform admin, and roadmap iteration. Scoped to your volume, typically 4 to 6 weekly campaigns plus optimisation. No long lock-ins.
Talk to a specialist
See if your stack is ready for automation that actually runs
Bring your platform, your data sources, and your goals. We will tell you what is realistic and what it takes to get there.
Akshay Sharma MarTech & CRM Specialist Akshay Sharma MarTech & CRM Specialist
4× certified across Salesforce Marketing Cloud, Account Engagement, and SAP Emarsys. 4+ years delivering marketing automation for enterprise clients across APAC and EMEA, including Panasonic, BMW Asia, Roquette, and Delamibrands.
Past clients
View on LinkedIn PanasonicBMW AsiaRoquetteDelamibrandsIFSCCF
2/5 spots open this month
Need the layers around it?
Marketing automation is one part of the system
It works best on a clean CRM and a steady flow of qualified pipeline. We build both, separately or alongside.
CRM Implementation
Salesforce or HubSpot, greenfield or rebuild. The data layer your marketing automation runs on.
Go-to-Market
Apollo-driven outbound to fill the top of funnel. Warm leads land in your CRM, then your marketing automation takes them home.
